Fruit of the Loom have been strengthening their market leading activewear collection with five new garment designs in 2011. T-shirts led the way – three new Valueweight T styles marked the further expansion of this famous range. The Heavy Polo has also been re-invented, and the first ever women’s Outdoor Fleece has been launched.
More than a T-shirt, the Fruit of the Loom Valueweight T is a range that keeps growing. New in 2011 were the Fruit of the Loom Lady-Fit Valueweight V-Neck T, Lady-Fit Valueweight Long Sleeve T and the Tank Top. They are produced in-house at their manufacturing plant in Morocco, using fine knit gauge 100% cotton Valueweight fabric (160/165 gm/m2). This is made from Belcoro® yarn for a softer hand and great results for T-shirt printing. All of the new Valueweight T styles feature cotton/Lycra® rib necks for extra comfort and superior shape retention.
The Lady-Fit Valueweight V-Neck T offers a direct female equivalent to the men’s Valueweight V-Neck T, and follows on from the success of the crew neck Lady-Fit Valueweight T. It is available in sizes XS-XL and six colours – White, Sunflower, Black, Red, Pink and Deep Navy.
The Lady-Fit Valueweight Long Sleeve T features a scooped neck, shaped side seams and a taped neckline, and complements both the men’s and children’s Long Sleeve Valueweight Ts. It is available in sizes XS-XL and comes in a choice of Black or White colours.
The Tank Top is a great all-rounder that’s perfect for sports casualwear and club uniforms, plus music merchandising. It features a contemporary sleeveless silhouette, classic crew neck and deep armholes finished with 1×1 rib cotton/Lycra®. It comes in sizes S-XXL and five colours – White, Black, Red, Heather Grey and Deep Navy.
The new Heavy Polo has been restyled to offer a more premium finish. It takes its design cues from retail trends and is ideal for leisurewear, sportswear and corporate events. Made in 100% cotton (230/240 gm/m2), it features a stand-up collar, self-fabric placket with three self-colour buttons, 1×1 rib sleeve cuffs, and a back yoke. It is available in sizes S-XXL and five colours – White, Black, Charcoal, Deep Navy and Brick Red.
The Lady-Fit Full Zip Fleece is perfect for workwear and outdoor leisure activities. It translates the contemporary styling of the men’s Outdoor Full Zip Fleece to a complementary women’s outerwear design. The Lady-Fit model is made from the same 100% polyester pill-resistant fleece fabric (300 gm/m2) as the men’s style, and shares the signature hem and raglan seam detailing, and two side pockets. However, its front and pocket zips are covered, and it adds a shorter body length and shaped side seams for a feminine silhouette. It is available in sizes S-XXL and five colours – Black, Bottle Green, Red, Royal Blue and Deep Navy.
The Lady-Fit Full Zip Fleece is perfect for workwear and outdoor leisure activities. It translates the contemporary styling of the men’s Outdoor Full Zip Fleece to a complementary women’s outerwear design. The Lady-Fit model is made from the same 100% polyester pill-resistant fleece fabric (300 gm/m2) as the men’s style, and shares the signature hem and raglan seam detailing, and two side pockets. However, its front and pocket zips are covered, and it adds a shorter body length and shaped side seams for a feminine silhouette. It is available in sizes S-XXL and five colours – Black, Bottle Green, Red, Royal Blue and Deep Navy.
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